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‘Meh Lah Johor!’

Visit Johor 2026 brings to life the state’s diverse offerings

The transformative power of halal green

The global challenge of climate change demands urgent and innovative solutions. Thus, ethical frameworks, such as halal standards, offer a unique pathway toward sustainable practices. In...

Celebrating culture and experiences

Negeri Sembilan highlights its unique Adat Perpatih heritage and eco-tourism offerings

Beyond compliance

Harmonising halal standards to address food safety and security challenges

Steering ITC into its next phase

ITC’s new leadership is set to further advance Islamic tourism development

Building trust through experience

European delegates explore Malaysia’s Muslim-friendly tourism firsthand

Inclusivity and sustainability

Malaysia’s ASEAN 2025 chairmanship advances Muslim-friendly tourism cooperation

Malaysia Announces 11 New MFAR Recipients

On 7 October 2025, the Islamic Tourism Centre (ITC) announced 11 new recipients of the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) programme, further...

MFAR Lite Empowers Penang’s Homestays

Atotal of 43 Penang homestay operators completed MFAR Lite training under the PPP (Premis Penginapan Pelancongan) scheme, with sessions held at Homestay Pulau Betong,...

ITM 2025 Concludes with RM2.65 Million in Sales

On 4 December 2025, Islamic Tourism Month (ITM) 2025 was officially concluded after achieving its targeted sales revenue of RM2.65 million, marking the successful completion...