On 4 December 2025, Islamic Tourism Month (ITM) 2025 was officially concluded after achieving its targeted sales revenue of RM2.65 million, marking the successful completion of a nationwide celebration of Muslim-friendly tourism.
Organised by the Islamic Tourism Centre (ITC), ITM 2025 attracted 160 strategic partners, including hospitality brands, halal-certified establishments, and mosques.
A key highlight was the ITM 2025 TikTok Challenge, which attracted 144 participants and generated 1.7 million views. ITC subsequently announced four top winners, who received prizes valued at over RM50,000.
