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Tag results: Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)

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Voices from the industry

From Malaysia to Argentina, industry players highlight growth, inclusivity, and global collaboration
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Huanying Lai Malaysia!

ITC and BUMITRA Malaysia host 77 influential Chinese delegates to discover Malaysia's best offerings
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The pinnacle of halal excellence

Muslim-friendly tourism is one of the highlights at MIHAS 2025
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Bridging halal and tourism

ITC partners with JAKIM at GHaS 2025 to showcase the synergy between MFTH and the halal economy
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A strategic direction

Malaysia advances an inclusive, data-driven, and globally competitive approach to tourism growth
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Ready to shine

Visit Malaysia 2026 celebrates the nation's unity, diversity, and leadership in Muslim-friendly tourism
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The Road to VM2026

The runway to Visit Malaysia 2026 (VM2026) is clear. Keep standards tight (MFAR), keep people skilled (MFTG), keep mosques welcoming with clear protocols (MTRT/MOD),...
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Partners, Markets & the Halal Economy

Linking MFTH with halal, wellness, retail and regional corridors
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Standards & Skills: MFAR + MFTG become market signals

From recognition to readiness: building trust into every touchpoint
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ITC’s 2020–2025 Transformation: From Vision to Velocity

How Malaysia built a world-leading Muslim-friendly tourism ecosystem in five pivotal years
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