GHAS

Malaysia has strategically positioned ITC as a policy-driven, government-backed institution. This strong foundation is one reason Malaysia has consistently been ranked No 1 in the Global Muslim Travel Index (GMTI) for 10 consecutive years

Malaysia, through the Islamic Tourism Centre (ITC), continues to showcase its position as the world’s top Muslim-friendly destination by highlighting services, facilities, and attractions that cater to Muslim travellers.

Department of Standards Malaysia (DSM) introduced new halal standards in 2025 and is reviewing key existing ones to ensure relevance.

GHaS 2025 unites 500 global delegates and 93 certification bodies.

SMIIC has expanded halal standards beyond food to cover sectors such as pharmaceuticals, cosmetics, logistics, tourism, and animal feed.