The MFAR Competency Training Programme

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The Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) Competency Training Programme for Tourist Accommodation Premises successfully concluded at Wyndham Acmar Klang from 24 to 26 June 2025.

Organised to strengthen industry understanding of Muslim-friendly practices, this initiative is part of ITC’s ongoing efforts to expand MFAR adoption and encourage more tourism operators to tap into the growing Muslim traveller segment.

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