The Islamic Tourism Centre (ITC) took part in a week-long Sales Mission to Uzbekistan, held from 9 to 15 June 2025, to strengthen Malaysia’s tourism ties with Central Asia and promote its expanding offerings in Muslim-Friendly Tourism and Hospitality (MFTH).
The mission, covering both Tashkent and Samarkand, brought participants for a series of seminars, site visits, and cultural exchanges, positioning Malaysia as a preferred destination for Muslim travellers.
The sales mission concluded in Tashkent on 15 June, with ITC reaffirming its commitment to expanding Malaysia’s outreach in emerging Muslim travel markets such as Central Asia, in line with the country’s preparations for Visit Malaysia 2026.
