Between 5 November and 8 December 2025, the Islamic Tourism Centre (ITC) contributed to multiple international platforms, including SESRIC’s Expert Group Meeting on the Islamic Tourism Indicators Framework, the COMCEC Workshop on Reimagining Islamic Heritage Tourism, and the Global Muslim Business Forum at InterContinental Kuala Lumpur.
ITC shared insights on measuring the impact of Islamic tourism, Malaysia’s Islamic heritage tourism experience, and strategies to develop the Muslim tourist market. Presentations highlighted education, product endorsement, and industry engagement as key success factors.
