ON 25 May 2025, the Islamic Tourism Centre (ITC) participated in the MATTA Fair Penang 2025, held at the Setia SPICE Convention Centre, to promote Muslim-Friendly Tourism and Hospitality (MFTH) to both local and international visitors.
The Centre was joined by valued partners, including Rangkaian Hotel Seri Malaysia, Teratak Spa, GIT Travel and Tours and Yayasan Islam Pulau Pinang, whose strong support reflects the growing cooperation between public and private stakeholders in advancing MFTH nationwide.
ITC’s participation underscores its continuous efforts to aid industry players in adopting MFTH standards across their products, aligning with the country’s preparations for Visit Malaysia 2026.
