In a ground-breaking move, Saudia, the national flag carrier of Saudi Arabia, has unveiled “The Coolest Ihram”, the world’s first high-tech pilgrimage garment.
Launched on World Creativity and Innovation Day, this pioneering initiative promises to transform the Hajj and Umrah experience by offering enhanced comfort to pilgrims.
Developed in collaboration with branding agency Landor and US-based cooling fabric specialist, the Coolest Ihram uses patented technology combining cooling minerals, active wicking, and rapid drying.
It is designed to lower skin temperature by one to two degrees Celsius, providing a personal microclimate for each pilgrim while adhering to the Islamic principles of Ihram for both men and women. Additionally, it offers UPF 50+ sun protection.
Saudia will unveil its latest innovations at the Arabian Travel Market 2025 in Dubai, underscoring its commitment to enhance the pilgrimage experience and support Saudi Arabia’s Vision 2030 goal of welcoming six million haj and 30 million umrah pilgrims annually.
This thoughtful development reaffirms Saudia’s role not just as a travel leader but as a compassionate partner in one of the most spiritual journeys of a lifetime. The Coolest Ihram will be available to Saudia guests starting in June 2025. –
