Under the theme ‘Unlocking opportunities with Malaysian and Egyptian companies,’ the HIITS Corner hosted a business matching programme, enabling businesses to explore shared opportunities in various sectors.
Delegates from Egypt and Malaysia showcased their offerings, highlighting their interest in potential collaborations while inviting the interests of other businesses.
“HIITS facilitate the programme to help small and medium enterprises (SMEs) connect with global buyers,” added PT. Wahyu Promo Citra Project Director and HIITS Event Organiser Satrio Sukur.
In addition to business presentations, the programme included a networking session. This initiative provided additional opportunities for participants to establish strategic partnerships.
OEM PARTNER
Founded in 2010, Excel Way Worldwide Sdn Bhd has established itself as a leading Original Equipment Manufacturer (OEM) in Malaysia. Apart from manufacturing, Excel Way offers services such as branding, rebranding, labelling, and product design to cater to diverse business needs.
Excel Way’s halal-certified facility meets strict safety standards: “Our factory has been certified by Hazard Analysis Critical Control Point (HACCP), which is a mandatory requirement in Malaysia. Without this certification, exporting products is not possible.
“We are also certified under the International Organisation for Standardisation (ISO) 22000:2018,” said the Excel Way Worldwide Marketing Director Shafiee Ahmad Abdullah.
The company primarily serves the pharmaceutical sector, supplying a wide range of health-related products. This encompasses detox supplements, vitamin C tablets, and collagen drinks. In addition to health and wellness products, Excel Way also offers functional food and beverages (F&B), with its signature product, Issaline Coffee.
With a growing export presence in Singapore, Vietnam, and Thailand, Excel Way demonstrates steady regional growth, making it an ideal partner for businesses seeking to enter and grow within the region.
PREMIUM DATES MARKET
Egyptian companies, like Pyramisr, recognise the potential of the Indonesian halal market, particularly in terms of dates. Representing Pyramisr, Habib Ahmed Elhassany, who is also the director of PT Elhassany International Group, underlined the significance of dates in Indonesian culture, especially during Ramadan.
This predictable seasonal demand presents a recurring and lucrative opportunity for exporters. He spotlighted the company’s focus on premium varieties such as sukkari and medjool dates: “We want to introduce these dates not only to Indonesia but to all of Asia.”
Pyramisr’s innovative offerings, such as its medjool dates infused with Almond flavour, provide a compelling value proposition. While premium products command higher prices, affordability remains a critical factor for Indonesian consumers. Pyramisr demonstrates its understanding of this by offering sukkari dates at a competitive price.
While navigating Indonesia’s import regulations can be challenging, the Indonesian Government actively promotes foreign investment. This makes Indonesia a strategic gateway for premium date exporters looking to expand across Southeast Asia and beyond.
